Social media marketing statistics 2020:
Video VS Photo Ads on Social Media

Read time: 3 minutes

 

Where in the world do people hang out most?

If you’re trying to think of the names of biggest cities or the most popular vacation destinations, you’d be way off… because it’s not a physical location at all. 

It’s probably not a huge surprise to you that the majority of people are spending a good chunk of their time every day online (specifically, social media platforms), because you most likely hang out on social media daily too. And we as small business owners know the importance of showing up on social media–posting consistently, using hashtags, etc…we all know that social media is a huge way to gain more exposure to our audience and potential clients.

But do you know how much better video reaches your audience, than photo??

Let’s get into the statistics…..

• Video is reported to be the favorite type of content for consumers to see from a brand on social media. 
• In 2019, internet users spent a weekly average of almost 7 hours per person watching videos online. 
• It’s estimated that by the year 2022, 82% of global internet traffic will come from video downloading and streaming. 
• 90% of video viewers say they are helpful in product purchasing decisions
• Video marketing in email increases click through rate by 63%
• Videos on Instagram get 2X more engagement of videos on other social media platforms.
• One study revealed that nearly 8 out of 10 customers have purchased an app or software product after watching the brand’s video.
• An average internet user will spend 88% more time on a website that contains a video than one that doesn’t.

And finally: videos are shared on social media over 1200% more than images and texts combined.

In short? Investing in quality video content to reach your audience is frickin important. By far it’s one of the best methods for social media advertising and has the best reach.

 

While there are some simple video marketing techniques you can begin today – like Instagram stories, IGTV, Facebook Live – it’s important to also harness video advertising in making brand videos for your website and social platforms to show potential customers that you’re a quality brand with authority. 

Having a solid video marketing game plan is essential for success when you decide to go down this route, and I know it can seem confusing at times with so many options out there. That’s where I come in! 

I’ll come alongside you to get clear on…

-what type of video content to focus on creating
-brainstorming & deciding on concepts & details of the video/s
-planning the shoot
-choosing the best editing style to suit your brands message


Getting into the world of video can be hard, but it doesn’t have to be! I promise to make this a fun, easy, and collaborative process. Let’s make some magic together. ✨